{"id":66322,"date":"2025-11-19T14:42:33","date_gmt":"2025-11-19T17:42:33","guid":{"rendered":"https:\/\/hospitalarias.org\/the-2024-disability-day-campaign-won-silver-at-the-luum-awards\/"},"modified":"2025-12-03T12:08:26","modified_gmt":"2025-12-03T15:08:26","slug":"the-2024-disability-day-campaign-won-silver-at-the-luum-awards","status":"publish","type":"post","link":"https:\/\/hospitalarias.org\/en\/the-2024-disability-day-campaign-won-silver-at-the-luum-awards\/","title":{"rendered":"The 2024 Disability Day campaign won Silver at the Luum Awards"},"content":{"rendered":"<p>Our campaign was recognized for its message of inclusion, dignity, and hospitality. The award was granted in the \u201cHealth &amp; Wellness\u201d category for \u201cBest Purpose-Driven Creative Actions.\u201d <\/p>\n<p><span style=\"font-weight: 400;\">The Luum Awards emerged during the pandemic, inspired by the acts of solidarity seen across the world. The festival was founded on the conviction that communication has the power to drive global change, and that communicators can be true agents of transformation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each year, a high-level jury\u2014made up of leaders from NGOs, brands, and advertising agencies\u2014evaluates creative and strategic work aimed at making the world a better place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This award is not just a recognition of design or creativity; it is an applause for the message behind it\u2014a message that seeks to break down barriers and change mindsets, something we have been doing for more than 140 years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Pope Francis said, \u201cmaking the world inclusive means not only adapting structures but also changing mindsets.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From our mission, we work to create spaces where people with disabilities can express their dreams, talents, and abilities, and be recognized as leaders and agents of change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their dreams\u2014often born amid great challenges\u2014are a lesson in hope and perseverance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Receiving this Silver award confirms that we are on the right path. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It motivates us to continue building, together and inspired by our founder Saint Benedict Menni, a more inclusive society where all people have the opportunity to dream and achieve their goals, free from barriers and prejudice.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our campaign was recognized for its message of inclusion, dignity, and hospitality. The award was granted in the \u201cHealth &amp; Wellness\u201d category for \u201cBest Purpose-Driven Creative Actions.\u201d <\/p>\n","protected":false},"author":3,"featured_media":66317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[977],"tags":[1060,1059,1061,1058],"class_list":["post-66322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-advertising-campaign","tag-hsc-achievements","tag-premios-luum","tag-sisters-hospitallers-congregation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 2024 Disability Day campaign won Silver at the Luum Awards - Hermanas Hospitalarias<\/title>\n<meta name=\"description\" content=\"The Luum Awards were born in the midst of the pandemic, inspired by global gestures of solidarity. 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