Our campaign was recognized for its message of inclusion, dignity, and hospitality. The award was granted in the “Health & Wellness” category for “Best Purpose-Driven Creative Actions.”

The Luum Awards emerged during the pandemic, inspired by the acts of solidarity seen across the world. The festival was founded on the conviction that communication has the power to drive global change, and that communicators can be true agents of transformation.

Each year, a high-level jury—made up of leaders from NGOs, brands, and advertising agencies—evaluates creative and strategic work aimed at making the world a better place.

This award is not just a recognition of design or creativity; it is an applause for the message behind it—a message that seeks to break down barriers and change mindsets, something we have been doing for more than 140 years.

As Pope Francis said, “making the world inclusive means not only adapting structures but also changing mindsets.”

From our mission, we work to create spaces where people with disabilities can express their dreams, talents, and abilities, and be recognized as leaders and agents of change.

Their dreams—often born amid great challenges—are a lesson in hope and perseverance.

Receiving this Silver award confirms that we are on the right path.

It motivates us to continue building, together and inspired by our founder Saint Benedict Menni, a more inclusive society where all people have the opportunity to dream and achieve their goals, free from barriers and prejudice.