Respect for our Corporate Visual Identity is essential; it reflects the mission and values of the Institution
All provinces and centres must nurture and respect the Institution’s Corporate Visual Identity in the same way we care for user relations and service quality.
In an effort to facilitate, enhance, and ensure the proper use of our Corporate Visual Identity, our website features a private area that includes all materials related to our Corporate Visual Identity: manual, logos, templates, colours, and fonts.
- To visit the Private Area, click here
- Password: iv2011
You can also access this private area at any time by clicking on the banner located on the right-hand side of the webpage.
Corporate Visual Identity
The Corporate Visual Identity reflects who we are; it identifies and unites us globally as an Institution:
- It distinguishes the Institution from other organisations: “Competitive value.”
- It facilitates interaction with third parties (administration, suppliers, the social-health sector, related organisations, etc.) and society in general.
- It fosters an understanding of the Institution’s organisation and its global scale: provinces, vice-provinces, and delegations.
- It promotes a uniform, recognisable visual identity worldwide, which culminates in a good corporate reputation externally and effective communication internally.
- It helps all members of the Hospitaller Community feel part of the mission.
Corporate Visual Identity Manual
Our corporate visual identity is compiled in the Corporate Visual Identity Manual, which defines the “Sisters Hospitallers” brand (identity) and details the proper use of the Institution’s logo (for both provinces and centres), colours, and fonts.
The Corporate Visual Identity Manual also includes the brand’s applications for corporate stationery (business cards, envelops, electronic signature, invoices, etc.), communications and publicity materials, uniforms, centre vehicles, etc.
The identity conveyed in the Institution’s Identity Framework is the same as our Corporate Visual Identity, with a communicative aesthetic.
Logo
Our logo represents us around the world, in every province, every centre, every activity, and every way. It facilitates the impact of an approved vision, enabling our Institution to be recognised any time in any place.
The heart, which has always been the symbol of our HOSPITALITY, is an expression of our history and culture. Our brand, “Sisters Hospitallers,” seals everything and marks those who form part of the Institution with the heart of Hospitality.
